MRI is
all about asking the right questions and getting the right answers. That
process begins by defining the information need, the target audience, and
the timing and budget requirements, then determining the
best and most cost effective research design for obtaining the information. MRI employs a variety of data collection
methodologies, both qualitative and quantitative, including:
•
Focus Groups/Triads/One-on-ones (IDI’s)
• Telephone
• In-Person/On-site
• Internet
surveys •
Mall Intercepts
• Central
Location
• Mail
Industries/product
categories served include:
•
Consumer durable goods
•
Medical devices
•
OTC health care products •
Health care providers
•
Office supplies
•
Travel (airlines/tour operators/travel agencies/hotels/CVB's) • Real estate (residential and commercial) •
DIY tools/products •
Retail/restaurants
•
Financial institutions/Banking/Investment
•
Education (Community Colleges/Charter Schools) •
Government services (MNDOT, SDDOT, DES, HUD)
