Provide strategic insight that builds brands and
drives business, giving clients a competitive edge.
COMPANY
Murphy Research Insight (MRI), founded in 1997 and based in Minneapolis, MN, offers independent, professional consulting in the design, implementation, and analysis of market research. Strategically designed studies are intended to provide practical information for
business decision-making.
With MRI, you get senior-level research experience, while benefiting from receiving a custom,
responsive, value driven alternative to using a large, high overhead research firm.
Your brand
or organization, large or small, will also benefit from the passion and insights MRI has developed over the
years while serving the research information needs
of
many industry-diverse local and global organizations and marquee brands including 3M,Post-it® Notes, Breathe
Right®
Nasal Strips, A. G. Edwards, Northwest Airlines, Boston Scientific, Anoka-Ramsey
Community College,Twin City Federal, and Miller
Brewing Company.
The
types of research MRI conducts for its clients include:
•
Advertising messaging and communications development
•
Brand strategy/identity/brand extensions
•
New product design/product concept testing
•
Product positioning/competitive environment
•
Advertising awareness/effectiveness (AAU surveys)
•
Usability/customer satisfaction
•
Organization/product naming
•
Idea generation
• Pricing
• Segmentation
• TURF Analysis
• Web Site Evaluations
